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| New Barnes & Noble Platform Remains In The Game |
Barnes & Noble will charge $ 249 for the tablet Nook with 16 gigabytes of storage space compared to 8 gigabytes of storage offered by Amazon recently the fire tablet. New Nook will be set on the shelves at the end of next week, the establishment of the battle between Christmas Nook and Fire, that ships next week.
Barnes & Noble has also lowered the price of other devices Nook to follow the aggressive pricing of Amazon.
Barnes & Noble, which operates in about 700 libraries in the United States, has deep pockets of Amazon, but the devices have found a niche among book buyers are interested in e-readers, and tablets and clean technology enthusiasts.
"We serve our readers nucleus, in the first place," Lynch told reporters at the launch in New York, comparing the fire is "automatic" for the myriad of services that are not Amazon books.
Lynch called the storage offered by the tablet of Fire "flawed" and said that the speed Nook Tablet more, memory, storage and client justifies the higher price.
But some analysts believe that consumers may be reluctant. "The price difference of $ 50 is important. Talk about a difference of 25 percent," said NPD analyst Ross Rubin told Reuters.
Nook tablet has a 7-inch screen, weighs less than a pound, is nine hours watching videos and Netflix, Inc. operates a video library and streaming service Hulu Plus. It 'also a 1GHz dual-core processors and one gigabyte of RAM.
Struggling bookstore chain has paid tens of millions of dollars to develop the Nook, because the first version of e-reader was introduced in 2009.
The strategy has paid off, earning the chain of about 25 percent of the e-reader digital book market - but still a distant second in the Amazon - and help contain the damage by falling long-selling books in their stores.
Despite entering the e-reader market two years after it was Amazon, Barnes & Noble held his own. Color Nook had some features of a tablet like to attract customers who were not willing to pay for a full shelf and reader touch screen was launched in May, months ahead of the Kindle to Amazon touch.
Parts Barnes & Noble fell 2.4 percent $ 11.33 in afternoon trading on the New York Stock Exchange. Available collapsed on Sept. 28, after Amazon announced a tablet cheaper than Barnes & Noble, the top color e-reader time Nook.
Very good product, but not change Thurs
Early reviews of the tablet Rincon has been positive, with Forrester Research analyst Sarah Rotman Epps, calling it "wow" product.
Technology blog Engadget editor Tim Stevens said that "the tablet Nook seems to be better than the material of fire."
Yet no one said Nook tablet was a destructive fire. Rather, it is a device that allows customers to Barnes & Noble Nook who prefer to be asked.
"It is Barnes & Noble, loyal buyers, and the" light "of the tablet segment continues to grow," says Morningstar analyst Peter Wahlström, referring to the tablets are cheaper than Apple iPad Inc. 's. "Barnes & Noble does not want a price war, and this image mattresses supplier of high quality products."
Engadget Stevens predicted that consumers in the two devices "stick to their party lines."
Barnes & Noble has lowered prices on some devices, a tacit acknowledgment of the pressure on the Amazon, in September, when it cut the price of base Kindle reader and introduced a touch screen that was cheaper than Barnes & Noble.
Barnes & Noble on Monday cut the prices of Nook Color $ 199 to $ 249. But it raised the threat of cannibalization of other devices on Rincon.
Barnes & Noble has also reduced the cost of touch screen corner for $ 99, $ 139, for the price of its counterpart in the Amazon.
"They (prices) Nook Color for $ 199, so for consumers who are looking at this price, Nook Color can be the strongest competitor to light the fire," said Rubin of NPD, but noted that the Nook color could get to eat into sales of Tablet Nook.
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