Best Buy big-box electronics retailer has no regrets about Research In Motion tablet PlayBook store, despite the poor reception of the product and the subsequent sharp discount.
BlackBerry manufacturer relied heavily on retailers like Best Buy and Office Depot to sell its answer to Apple's iPad, but it has hardly dented Apple's dominance in the market for the tablet.
"We do not regret trying a new product that our suppliers offer to the market," said Best Buy president for the Americas, Mike Vitelli, told Reuters in an interview Wednesday.
The Playbook will hit the shelves in North America in April before a worldwide release in July, but sales have been delayed in part because the tablet does not yet allow long-promised basic functions as the company's BlackBerry messaging and calendar, and only a small fraction of the available consumer-friendly applications on the iPad.
This week, RIM reduced price of $ 300 for most models of the playbook in North America before the U.S. Thanksgiving and the holiday shopping season. Move should be to increase sales at the expense of RIM's operating profit margin.
The regular price for the 7 inch PlayBook adapted the 10-inch iPad with similar storage and connectivity options.
"When the product is less successful, do what you gotta do, and go to the next thing," said Vitelli. "Such a rapid response to the journalists, if the BlackBerry or the HP of their products, I actually think it's good for consumers."
Hewlett-Packard has reduced the price of the tablet TouchPad at $ 99 in August, after only six weeks on store shelves, prompting frantic demand prompted the company to reconsider the planned decommissioning of the tablet.
RIM says it has delivered 700 000 Playbooks since its launch, a figure dwarfed by the millions of iPads Apple sells each quarter. The Canadian company has since had to defend itself against claims that it would abandon the market completely compressed.
Best Buy and other retailers have begun to cut prices to the playbook for up to $ 150 in September, in what analysts said was an attempt to get rid of stocks on the rise.
BlackBerry manufacturer relied heavily on retailers like Best Buy and Office Depot to sell its answer to Apple's iPad, but it has hardly dented Apple's dominance in the market for the tablet.
"We do not regret trying a new product that our suppliers offer to the market," said Best Buy president for the Americas, Mike Vitelli, told Reuters in an interview Wednesday.
The Playbook will hit the shelves in North America in April before a worldwide release in July, but sales have been delayed in part because the tablet does not yet allow long-promised basic functions as the company's BlackBerry messaging and calendar, and only a small fraction of the available consumer-friendly applications on the iPad.
This week, RIM reduced price of $ 300 for most models of the playbook in North America before the U.S. Thanksgiving and the holiday shopping season. Move should be to increase sales at the expense of RIM's operating profit margin.
The regular price for the 7 inch PlayBook adapted the 10-inch iPad with similar storage and connectivity options.
"When the product is less successful, do what you gotta do, and go to the next thing," said Vitelli. "Such a rapid response to the journalists, if the BlackBerry or the HP of their products, I actually think it's good for consumers."
Hewlett-Packard has reduced the price of the tablet TouchPad at $ 99 in August, after only six weeks on store shelves, prompting frantic demand prompted the company to reconsider the planned decommissioning of the tablet.
RIM says it has delivered 700 000 Playbooks since its launch, a figure dwarfed by the millions of iPads Apple sells each quarter. The Canadian company has since had to defend itself against claims that it would abandon the market completely compressed.
Best Buy and other retailers have begun to cut prices to the playbook for up to $ 150 in September, in what analysts said was an attempt to get rid of stocks on the rise.
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