iPad has a competitor Second Place - Fire Kindle


iPad has a competitor Second Place - Fire Kindle
Apple iPad can finally have a clear second place competitor. After months of maneuvering by various manufacturers with its main competitors in the category of being a leader, a new survey shows that fire recently released Amazon Kindle in the second position is moved.

The survey by ChangeWave Research, showed that 65 percent of those who want to buy a tablet in the near future, select the iPad - while 22 percent of the new Kindle would buy fire. "Amazon will jump to the competition," ChangeWave said in a statement, "and become the number two product in the market for the tablet."

Apple do a favor?

All this means that the iPad is now a clear competitive ChangeWave asked that Amazon actually doing you a favor by Apple. This is because the success of the fire could damage "the tablet market hopes of remaining competitors in the field."

Among many other Tablet manufacturers - Motorola, Research In Motion, Dell, HTC, Hewlett-Packard and Toshiba - no more than 1 percent of future demand tablets, according to ChangeWave. The only exception is the Galaxy Tab, with 4 percent. In addition to this difficulty is very low position Samsung also concluded in a legal war with Apple, claiming that Samsung has its patents and other intellectual property rights violated in its tablets and smartphones.

Barnes & Noble Nook new tablet was not included in the report, according to the ChangeWave research director Paul Carton, because it "was released after the survey was published in the area." He added that there are a lot of accumulation and the awareness of Amazon shelf new fire, which is why it is included. The color Nook, Carton said, was mentioned in the report to a discussion of e-readers.

Forrester Research predicts that by the end of the year was one of Kindle sales to reach 5 million and the fire tablet Nook could reach 2 million.

Some other reports suggest that the fire on the sale of the iPad, with more than a quarter of those who have bought or intend to buy a fire impact by saying that the decision meant they would begin delaying the purchase of an iPad. The fire is less at $ 300 as the starting price for the iPad cheap.

With such a large reception area, are rumors that Amazon does not plan to release new models of fire as a surprise. According to rumors the end of the second quarter of next year, Amazon is a 8.9-inch and 10.1-inch fire to complete release in the first 7-inch model.

The ecosystem of content

The survey was conducted at the 3043 North American ChangeWave conducted consumers. It also found that interest in buying a tablet to take rapidly. Fourteen percent of respondents said they planned to buy a tablet in the next three months, a significant increase in the Christmas season begins in the 6 percent, said that the request in August.

Avi Greengart, industry analyst market research firm Current Analysis, said he was "still too early to say," if the category has become a tablet running both companies. For example, he said that sales last year were the "iPad, the color of the Barnes & Noble Nook and everyone."

When faced with a choice of Amazon or Barnes & Noble, said Greengart, the consumer who is looking for a tablet for $ 200 or less content consumption, Amazon Kindle the fire attractive because they are much more than Barnes & Noble, movies, music and other categories are included.

He noted that computer manufacturers might think makes sense, they "can not compete in this type of content ecosystem." Google, the manufacturer of the Android open-source ecosystem is expanding its own content, but slowly, said Greengart.

PC manufacturers, Greengart said, could decide to "find something else to do," or they could for the release of Microsoft Windows to wait 8, for which they still make PC, in the hope that Microsoft to be able provide and maintenance of a competing content ecosystem for Windows 8 on tablets.


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